Positioning: The Specialist Advantage

Generalists compete on price. Specialists command premium rates. This lesson is the business case for specialization and the tactical steps for repositioning your practice around neurodivergent fascia release work.

We'll look at how to update your language, your intake forms, your website, and your referral network — without alienating existing clients — and how to price your specialized work appropriately.

Key Topics

• What "specialist" means for a solo bodywork practice
• The language that attracts neurodivergent clients (and what repels them)
• Pricing: why $120–$180/session is the right anchor point
• Your new bio: how to describe what you do in one sentence